Marketing tips for your trade show booth
You can have a good location but if you don't have a beautiful display, few will stop and you can have a beautiful display but if no one can find it, you won't get very many leads. Therefore, register early and plan ahead as to how your booth can stand out above the crowd. You may also want to consider offering a prize at your booth.
There is a lot that can go into a trade show exhibit and some people don't think it is worth the hassle or financial investment. However, statistics and studies will show how important a proper exhibit is for a business.
From sources of new business, trade shows make up 20% of that, with only direct advertising being ahead of it at 24%. This is far ahead of other means of marketing, even internet marketing which seems to be prevalent today.
When setting up the tables, displays, signs, etc. for the exhibit, pick a setup that encourages people to stop. Many people will put a table at the front of their booth and sit behind it all day. I believe this is a mistake. Putting a table between you and the participants and sitting down says you don't really want to talk to them. That setup may be right for some companies but just use it as an example as to why you will want to consider a warm, welcoming, and beautiful setup.
A successful exhibit is not just for branding. While name recognition is important, you can obtain a much more tangible benefit from exhibiting. The one thing that drives business is sales and what drives sales are leads and an exhibit is the perfect time to get hot sales leads. This can be a process and there are many things to consider. One is that you will want as many sales leads as possible and the more traffic to your booth, the more leads you will get. Location and booth appearance are two things that will drive traffic to your booth.
There is a lot that can go into a trade show exhibit and some people don't think it is worth the hassle or financial investment. However, statistics and studies will show how important a proper exhibit is for a business.
From sources of new business, trade shows make up 20% of that, with only direct advertising being ahead of it at 24%. This is far ahead of other means of marketing, even internet marketing which seems to be prevalent today.
When setting up the tables, displays, signs, etc. for the exhibit, pick a setup that encourages people to stop. Many people will put a table at the front of their booth and sit behind it all day. I believe this is a mistake. Putting a table between you and the participants and sitting down says you don't really want to talk to them. That setup may be right for some companies but just use it as an example as to why you will want to consider a warm, welcoming, and beautiful setup.
A successful exhibit is not just for branding. While name recognition is important, you can obtain a much more tangible benefit from exhibiting. The one thing that drives business is sales and what drives sales are leads and an exhibit is the perfect time to get hot sales leads. This can be a process and there are many things to consider. One is that you will want as many sales leads as possible and the more traffic to your booth, the more leads you will get. Location and booth appearance are two things that will drive traffic to your booth.